INFLUENCED → INFLUENCE
We are all influenced.
The question is, by what?
Before you decide what you want to be known for, discover what made you who you are.
Know what shaped you. Choose what you shape.
FOUR DOORS. ONE QUESTION.
Choose your way in.
However you arrive, it all leads back to the same idea: we are all influenced. The question is, by what?
Discover yourself
Find out what's shaped you. You don't need to be building a personal brand to explore INFLUENCED.
Start here, it's free →Build your voice
For founders and professionals ready to be known for who they really are, online, on podcasts and on stage.
Work with us →Play
A party game where everyone thinks they know best. Ten influences, terrible decisions, one functioning brain cell.
See the game →Read and listen
Essays, stories and conversations about identity, influence and finding your voice.
Read the journal →THE IDEA
Influenced → Influence
Most personal-brand advice starts on the surface: what to post, your niche, your colours. I start earlier. I help people work out which parts of them are genuinely theirs, which parts they inherited, and which parts they're ready to question.
The point isn't to become uninfluenced. That's impossible, and influence isn't automatically good or bad. The point is to become conscious of it, and more deliberate about the influence you have on other people.
Only then does it make sense to decide what you put out into the world.
INFLUENCED is a creative world built around one idea: understanding what shaped you gives you more choice over what you shape next.
Through questions, Characters, conversations, stories and experiences, we explore what makes us who we are.
Not to tell you who to be.
To help you decide for yourself.
Most personal-brand strategists ask who you want to be known as.
I ask who you are before everyone else got a vote.
AMELIA, FOUNDER
THE METHOD
Four stages, from who you are to how you show up.
01
Know yourself
Who am I?
Your personality, experiences, preferences, strengths and how you naturally show up in the world.
02
Know your influences
What shaped me?
The people, experiences, expectations and beliefs that made you who you are today.
03
Get to the root
What do I genuinely believe?
Separate inherited opinions from personal convictions, and find what makes your voice your own.
04
Influence
What do I want to be known for, and how will I say it?
Turn self-understanding into intentional communication, storytelling and personal brand direction.
WHY IT MATTERS
People don't just want to know what you know. They want to know who they're learning it from.
ON LINKEDIN
Expertise earns attention. Your perspective is why people follow you instead of everyone else who knows the same things.
ON A PODCAST
The host won't ask for a lesson. They'll ask where you've come from, what you got wrong and what changed your mind.
ON A STAGE
An audience wants the decisions, experiences and convictions behind your approach, and a reason to trust you.
WHO IT'S FOR
For anyone curious about who they are and what they could become.
Founders and professionals
Founders, entrepreneurs, business owners and aspiring speakers who want a personal brand rooted in who they genuinely are, and the confidence to use their voice online, on podcasts and on stage.
See how we work together →Curious minds
Creatives and anyone fascinated by identity, human behaviour and influence. Start with the free questionnaire, meet the Characters, and see what you notice.
Meet the Characters →WAYS IN
Start free. Go as deep as you like.
FREE · 20–40 MINUTES
Start Here
Meet the Characters and ask yourself a few questions you might never have asked before.
🔓 No account needed. Answers save in this browser on this device, so download a copy at the end if you'd like to keep them.
Begin£20 · WORKBOOK · COMING SOON
Get to the Root
A guided self-discovery workbook to go deeper into what shaped you, at your own pace.
Join the launch listBESPOKE · 1:1
Personal Brand Direction
Discovery, strategy sessions and your own Personal Brand Blueprint, approved by you.
EnquireONGOING
Influence
Content direction, storytelling, podcast preparation and ongoing rollout, in your own voice.
EnquireTHE CHARACTERS
Ways we're influenced.
They aren't personality types or labels. They're forces that show up in all of us: comparison, old beliefs, the people we want to make proud. The Host guides you through, asking the questions that go one layer deeper.
Meet the Characters
INFLUENCED: THE GAME
Ten influences. Terrible decisions. One functioning brain cell. A party game where everyone thinks they know best.
Rye's story is coming too. Meet INFLUENCED: The Story →
THE FOUNDER
Hi, I'm Amelia.
I'm a creative, songwriter and marketing strategist who's spent years exploring what makes people connect, create and influence one another.
I've built my own audience of over 31K followers and 1.2 million likes on TikTok, written and released music with over a million streams, and helped founders and businesses grow their presence through content, campaigns, websites and events.
But working on both sides of influence, as a creator and as a strategist, made me increasingly interested in something deeper.
Before we decide how we want people to see us, how much do we actually understand ourselves?
That's the question behind WE ARE INFLUENCED.
I believe the most meaningful personal brands aren't invented. They're uncovered, understood and built with intention.
FOLLOW THE INFLUENCE
Come and watch it grow.
The Characters, the game, Rye's story and everything in between, shared as it's being built. Follow along, and let us know which voice is loudest in your head today.
The Characters
Meet the voices, and spot which ones sound familiar.
The Game
Playtesting, scenarios and terrible decisions in the making.
The Story
Rye, the Influence Room and new illustrations as they land.
Behind the brand
Watch WE ARE INFLUENCED take shape, one idea at a time.
NOTES ON INFLUENCE
Ideas on identity, influence and finding your voice.
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